WEEKDAY

 WEEKDAY Certain things are very Weekday. Our own labels MTWTFSS WEEKDAY, MTWTFSS WEEKDAY Collection, Storemade, Fade to W, 1440 and Weekday Collaborations mixed with great vintage and external brands such as Cheap Monday, Rodebjer, BACK, the parties that we love to arrange – and of course the Weekday rabbit. THE WEEKDAY STORY It all started in November 2000 when Örjan Andersson, Adam Friberg and two of their friends opened a small indiependent store with external brand and vintage in a Stockholm suburb. The store was called Weekend and was only open during Saturdays and Sundays. Despite its remote location, and thanks to a very good selection of vintage garments and jeans the store were appreciated and frequently visited by regular customers and the creative groups of Stockholm. They made the decision to open up a bigger shop in central Stockholm. The store was a full-time concept, open every day of the week, and therefore got the name Weekday. And so the WEEKDAY concept was born. Cheap Monday was born out of Weekday in 2004. From the start Weekday carried high-fashion and exclusive denim brands mixed with second hand clothing. The jeans were a counter-reaction to the dominating denim trend at that time. The right product, to the right price in the right time made this an immediate success. Weekday opened up another store. The concept today carries our in house brand MTWTFSS WEEKDAY that started of in 2006, Weekday vintage, Weekday collaborations, Weekday Storemade and MTWTFSS WEEKDAY Collection. And External brands such as Cheap Monday BACK, Rodebjer and Christophe Lemaire. The interior, staff, music, events and other cultural parts are important for the atmosphere in our stores and the concept feeling of Weekday. Today you can find Weekday on 6 markets, Sweden, Norway, Denmark, Finland, Germany and the Netherlands. 21 stores located in big cities. And of course- the WEEKDAY online store, www.weekday.com. The story of Weekday began in Sweden but the next chapters are global- Now entering Japan!